Our company story

The story behind our award-winning biscuits is about serendipity. It was a completely unplanned product that was inspired by some of our loyal customers who got tired of our little market stall selling out of biscuits everyday. We got our start because we decided to listen to you, our customers, and let you take the wheel. Thank you - it has been one heck of a ride so far. Fasten your seatbelts ya’ll, we are just getting started.
— Ayeshah Abuelhiga, Founder & CEO

a look back at how we got started