Ayeshah abuelhiga, founder
She began her journey with a mission to make scratchmade comfort food affordable and convenient for everybody. Starting with a recipe for a better biscuit, American dream-inspired grit (food pun intended), and a home-countertop vacuum sealer, she set out to give Americans the biscuit they deserve, and to revolutionize the way we look at comfort food and convenience.
When it all started
Ayeshah knew she wanted to be her own boss at the tender age of 3. Her mama owned a small carry-out in Baltimore, MD where she served up southern comfort food and her love of biscuits started. But her parents, first generation immigrants, wanted a better life for their daughter. Her mother constantly said, “Go to college, get a good job, you will be someone’s boss one day and not have to work so hard, like your mama has to.” The advice only made Ayeshah admire her mama more and gave her the work ethic to start Mason Dixie at 29 years old.
Trading a suit for an apron
Ayeshah did go college and did get a “good job,” but she was uninspired. She climbed her way up the corporate ladder and could not help but be lured back into food. She began her passion search in Washington, DC where she realized only fine dining restaurants served quality comfort food and the only affordable southern food around meant florescent yellow mac ‘n cheese or fried chicken with breasts the size of a turkey’s. Even worse – there was no where to get a good biscuit! It was then she found her inspiration and started Mason Dixie Biscuit Co. in 2014.
Dedication & Persistence
As an entrepreneur, Ayeshah has tirelessly chased her dream and grown Mason Dixie Biscuits to nationwide fame. She pushed the envelope to not only open her cult-followed restaurant, but also launched Mason Dixie Biscuits in retailers across the country and on QVC, all in just 3 years. The brand has climbed the rankings to being one of the top frozen biscuit brands in the country. She was featured as a Top 10 Innovator by the Washington Business Journal and is a Goldman Sachs 10,000 Small Business Program Alumn.